Setup branded email
Send branded email campaigns with Shopwaive and meet Google and Yahoo's sender requirements by following this guide
Last updated
Send branded email campaigns with Shopwaive and meet Google and Yahoo's sender requirements by following this guide
Last updated
Use this guide to setup your branded sending domain. If you still need help refer to Troubleshooting branded sending domain issues. Or, send us a message in the in-app chat and one of our team members will be glad to guide you through setup
New email sending requirements from Google and Yahoo, effective Feb 1, 2024, mandate brands to update their DNS settings. This includes adding CNAME host names, values provided by Shopwaive, and an MX record for a sender subdomain to continue using branded email addresses. These updates enhance email authentication and delivery, ensuring emails reach customer inboxes reliably. For bulk senders (>5000 emails/day), unauthenticated emails will be flagged and sent to Spam, maintaining standards and improving user experiences.
To meet the new sender requirements, Shopwaive Merchants will follow these steps to remain compliant:
Sign In to Shopwaive, visit Settings > Notifications
Authenticate Shopwaive to send emails for your domain by following the guide provided below
Add a DMARC policy for your domain, with a minimum p=none policy setting.
You can check if you already have a valid DMARC record or Learn how to create a DMARC record
Navigate to Settings > Notifications within Shopwaive. Toggle on to enable Notifications. Enter your Root domain and Sending subdomain. Click Generate DNS records
Tip: Your root domain is the domain purchased from a registrar, reflecting your website and verified sender email domain. For the sending subdomain, use 'message' or 'send'. This subdomain won't be visible to customers. For example, if your email is support@yourdomain.com, then message.yourdomain.com or send.yourdomain.com will meet Google and Yahoo's requirements and match the MX hostname in your DNS provider's site.
Note that after you enter your root domain, in the Sending subdomain field we automatically append your root domain as a suffix and you should not include it here, only the subdomain like 'message' or 'send'. You can choose any unique subdomain that does not already exist as an MX record with your DNS provider
DNS records will populate with pending status. Add the 3 CNAME records, 1 TXT and 1 MX record to your domain provider's site. After adding all 5 DNS records to your DNS provider's site, click Authenticate domain
For the MX record, if your domain provider has an entry for priority, use 10.
If DNS records are found, you will see a confirmation message indicating your sending domain has been authenticated. Keep in mind most DNS records propagate within minutes, but in some cases can take up to 48 hours.
Add a DMARC policy with a minimum p=none policy setting. Learn how to create a DMARC record
If you get stuck on any of these steps, reach out to our team at support@shopwaive.com. One of our team members will be glad to help
You're finished. You can now begin sending email with store credit, create campaigns with gift cards and much more. See more at Email and Campaigns
