Setup branded email

Send branded email campaigns with Shopwaive and meet Google and Yahoo's sender requirements by following this guide

Use this guide to setup your branded sending domain. If you still need help refer to Troubleshooting branded sending domain issues. Or, send us a message in the in-app chat and one of our team members will be glad to guide you through setup

Verify branded sending domain

New email sending requirements are being enforced by Google and Yahoo beginning Feb 1, 2024 for brands to send email. Brands are required to update their DNS settings with the CNAME host names and values provided by Shopwaive, along with an MX record of a sender subdomain to continue sending emails from their branded email address. These new requirements are a tremendous benefit to brands since their emails will be signed and authenticated, providing service providers confidence to deliver mail to your customers inbox 100% of the time. Particularly for bulk senders >5000 email per day, the unauthenticated mail can then be sent to Spam and flagged so that standards are upheld and the delivery and recipient experiences are enhanced.

To meet the new sender requirements, Shopwaive Merchants will follow these steps to remain compliant:

  • Sign In to Shopwaive, visit Settings > Notifications

  • Authenticate Shopwaive to send emails for your domain by following the guide provided below

  • Add a DMARC policy for your domain, with a minimum p=none policy setting.

You can check if you already have a valid DMARC record or Learn how to create a DMARC record

Add your root and subdomains

Navigate to Settings > Notifications within Shopwaive. Toggle on to enable Notifications. Enter your Root domain and Sending subdomain. Click Generate DNS records

Tip: Your root domain is the domain purchased or registered with a domain registrar, and it reflects your brand's website and your verified sender email domain. For the sending subdomain, you can use 'message' or 'send', this won't be visible to your customers, for example if your sender email is, then a sender subdomain of or would meet Google and Yahoo's sender domain requirements and will match the MX hostname you add to your DNS provider's site.

Note that after you enter your root domain, in the Sending subdomain field we automatically append your root domain as a suffix and you should not include it here, only the subdomain like 'message' or 'send'. You can choose any unique subdomain that does not already exist as an MX record with your DNS provider

Add the CNAME and MX records to your DNS provider's site

DNS records will populate with pending status. Add the 3 CNAME records, 1 TXT and 1 MX record to your domain provider's site. After adding all 5 DNS records to your DNS provider's site, click Authenticate domain

For the MX record, if your domain provider has an entry for priority, use 10.

Receive confirmation

If DNS records are found, you will see a confirmation message indicating your sending domain has been authenticated. Keep in mind most DNS records propagate within minutes, but in some cases can take up to 48 hours.

Add a DMARC policy

Add a DMARC policy with a minimum p=none policy setting. Learn how to create a DMARC record

If you get stuck on any of these steps, reach out to our team at One of our team members will be glad to help

You're finished. You can now begin sending email with store credit, create campaigns with gift cards and much more. See more at Email and Campaigns

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