Help Center

Setup branded email

Send branded email campaigns with Shopwaive and meet Google and Yahoo's sender requirements by following this guide
Use this guide to setup your branded sending domain. If you still need help refer to Troubleshooting branded sending domain issues. Or, send us a message in the in-app chat and one of our team members will be glad to guide you through setup
Flexible checkout, store credit, gift cards, rewards and discounts with Shopwaive

Verify email sending address

To send emails to your customers from Shopwaive, you will verify your sender email address and branded sending domain. The email address eligible for sending emails from Shopwaive is the same email set for Shopify Notifications found in the Shopify admin at Settings > Notifications
If you wish to change your sending address in Shopwaive, just change it in the Shopify admin in the Notifications settings. If you recently changed your notifications email from the Shopify admin, refresh the page after opening Shopwaive
  1. 1.
    Open the Shopwaive app
  2. 2.
    Click the Verify email address button at the top or go to Settings and scroll to the Notifications setting
  3. 3.
    An email will be sent to your email address on file for Shopify notifications. Click the link in the email received from Amazon AWS services to complete the email verification process
  4. 4.
    Go back to the Shopwaive app and follow the steps below to Verify your branded sending domain. After verifying your branded sending domain, you will unlock new options to send email messages and campaigns to all customers or only ones that below to a customer segment defined in Shopify (i.e. segments defined by tags and much more), to do this go to Settings and enable Email Campaigns

Verify branded sending domain

New email sending requirements are being enforced by Google and Yahoo beginning Feb 1, 2024 for brands to send email. Brands are required to update their DNS settings with the CNAME host names and values provided by Shopwaive, along with an MX record of a sender subdomain to continue sending emails from their branded email address. These new requirements are a tremendous benefit to brands since their emails will be signed and authenticated, providing service providers confidence to deliver mail to your customers inbox 100% of the time. Particularly for bulk senders >5000 email per day, the unauthenticated mail can then be sent to Spam and flagged so that standards are upheld and the delivery and recipient experiences are enhanced.
To meet the new sender requirements, Shopwaive Merchants will follow these steps to remain compliant:
  • Sign In to Shopwaive, visit Settings > Notifications
  • Authenticate Shopwaive to send emails for your domain by following the guide provided below
  • Add a DMARC policy for your domain, with a minimum p=none policy setting.
You can check if you already have a valid DMARC record or Learn how to create a DMARC record

Add your root and subdomains

Navigate to Settings > Notifications within Shopwaive. Enter your Root domain and Sending subdomain. Click Generate DNS records
Tip: Your root domain is the domain purchased or registered with a domain registrar, and it reflects your brand's website and your verified sender email domain. For the sending subdomain, you can use 'message' or 'send', this won't be visible to your customers, for example if your sender email is [email protected], then a sender subdomain of or would meet Google and Yahoo's sender domain requirements and will match the MX hostname you add to your DNS provider's site.
Note that after you enter your root domain, in the Sending subdomain field we automatically append your root domain as a suffix and you should not include it here, only the subdomain like 'message' or 'send'. You can choose any unique subdomain that does not already exist as an MX record with your DNS provider
Provide your root domain and sending subdomain to begin authentication

Add the CNAME and MX records to your DNS provider's site

DNS records will populate with pending status. Add the 3 CNAME records, 1 TXT and 1 MX record to your domain provider's site. After adding all 5 DNS records to your DNS provider's site, click Authenticate domain
For the MX record, if your domain provider has an entry for priority, use 10.
Copy and paste the CNAME, TXT, and MX records to your domain provider's site

Receive confirmation

If DNS records are found, you will see a confirmation message indicating your sending domain has been authenticated. Keep in mind most DNS records propagate within minutes, but in some cases can take up to 48 hours.
Receive confirmation your sending domain has been authenticated with Shopwaive

Add a DMARC policy

Add a DMARC policy with a minimum p=none policy setting. Learn how to create a DMARC record
If you get stuck on any of these steps, reach out to our team at [email protected]. One of our team members will be glad to help
You're finished. You can now begin sending email with store credit, create campaigns with gift cards and much more. See more at Email and Campaigns