Setup branded email
Send branded email campaigns with Shopwaive and meet Google and Yahoo's sender requirements by following this guide
Last updated
Send branded email campaigns with Shopwaive and meet Google and Yahoo's sender requirements by following this guide
Last updated
New email sending requirements from Google and Yahoo, effective Feb 1, 2024, mandate brands to update their DNS settings. This includes adding CNAME host names, values provided by Shopwaive, and an MX record for a sender subdomain to continue using branded email addresses. These updates enhance email authentication and delivery, ensuring emails reach customer inboxes reliably. For bulk senders (>5000 emails/day), unauthenticated emails will be flagged and sent to Spam, maintaining standards and improving user experiences.
To meet the new sender requirements, Shopwaive Merchants will follow these steps to remain compliant:
Sign In to Shopwaive, visit Settings > Notifications
Authenticate Shopwaive to send emails for your domain by following the guide provided below
Navigate to Settings > Notifications within Shopwaive. Toggle on to enable Notifications. Enter your Root domain and Sending subdomain. Click Generate DNS records
DNS records will populate with pending status. Add the 3 CNAME records, 1 TXT and 1 MX record to your domain provider's site. After adding all 5 DNS records to your DNS provider's site, click Authenticate domain
If DNS records are found, you will see a confirmation message indicating your sending domain has been authenticated. Keep in mind most DNS records propagate within minutes, but in some cases can take up to 48 hours.
for your domain, with a minimum p=none policy setting.
You can check if you already have a valid or
Add a DMARC policy with a minimum p=none policy setting.
You're finished. You can now begin sending email with store credit, create campaigns with gift cards and much more. See more at