Setup branded email

Send branded email campaigns with Shopwaive and meet Google and Yahoo's sender requirements by following this guide

Use this guide to setup your branded sending domain. If you still need help refer to Troubleshooting branded sending domain issues. Or, send us a message in the in-app chat and one of our team members will be glad to guide you through setup

Flexible checkout, store credit, gift cards, rewards and discounts with Shopwaive

Verify branded sending domain

New email sending requirements from Google and Yahoo, effective Feb 1, 2024, mandate brands to update their DNS settings. This includes adding CNAME host names, values provided by Shopwaive, and an MX record for a sender subdomain to continue using branded email addresses. These updates enhance email authentication and delivery, ensuring emails reach customer inboxes reliably. For bulk senders (>5000 emails/day), unauthenticated emails will be flagged and sent to Spam, maintaining standards and improving user experiences.

To meet the new sender requirements, Shopwaive Merchants will follow these steps to remain compliant:

• Sign In to Shopwaive, visit Settings > Notifications

• Authenticate Shopwaive to send emails for your domain by following the guide provided below

• Add a DMARC policy for your domain, with a minimum p=none policy setting.

You can check if you already have a valid DMARC record or Learn how to create a DMARC record

Add your root and subdomains

Navigate to Settings > Notifications within Shopwaive. Toggle on to enable Notifications. Enter your Root domain and Sending subdomain. Click Generate DNS records

Tip: Your root domain is the domain purchased from a registrar, reflecting your website and verified sender email domain. For the sending subdomain, use 'message' or 'send'. This subdomain won't be visible to customers. For example, if your email is [email protected], then message.yourdomain.com or send.yourdomain.com will meet Google and Yahoo's requirements and match the MX hostname in your DNS provider's site.

Note that after you enter your root domain, in the Sending subdomain field we automatically append your root domain as a suffix and you should not include it here, only the subdomain like 'message' or 'send'. You can choose any unique subdomain that does not already exist as an MX record with your DNS provider

Provide your root domain and sending subdomain to begin authentication

Add the CNAME and MX records to your DNS provider's site

DNS records will populate with pending status. Add the 3 CNAME records, 1 TXT and 1 MX record to your domain provider's site. After adding all 5 DNS records to your DNS provider's site, click Authenticate domain

For the MX record, if your domain provider has an entry for priority, use 10.

Copy and paste the CNAME, TXT, and MX records to your domain provider's site

Receive confirmation

If DNS records are found, you will see a confirmation message indicating your sending domain has been authenticated. Keep in mind most DNS records propagate within minutes, but in some cases can take up to 48 hours.

Receive confirmation your sending domain has been authenticated with Shopwaive

Add a DMARC policy

Add a DMARC policy with a minimum p=none policy setting. Learn how to create a DMARC record

If you get stuck on any of these steps, reach out to our team at [email protected]. One of our team members will be glad to help

You're finished. You can now begin sending email with store credit, create campaigns with gift cards and much more. See more at Email and Campaigns