# Setup branded email {% hint style="info" %} Use this guide to setup your branded sending domain. If you still need help refer to [Troubleshooting branded sending domain issues](/shopify/email-and-campaigns/troubleshooting-branded-sending-domain-issues.md). Or, send us a message in the in-app chat and one of our team members will be glad to guide you through setup {% endhint %}

Flexible checkout, store credit, gift cards, rewards and discounts with Shopwaive

## Verify branded sending domain New email sending requirements from Google and Yahoo, effective Feb 1, 2024, mandate brands to update their DNS settings. This includes adding CNAME host names, values provided by Shopwaive, and an MX record for a sender subdomain to continue using branded email addresses. These updates enhance email authentication and delivery, ensuring emails reach customer inboxes reliably. For bulk senders (>5000 emails/day), unauthenticated emails will be flagged and sent to Spam, maintaining standards and improving user experiences. To meet the new sender requirements, Shopwaive Merchants will follow these steps to remain compliant: * Sign In to Shopwaive, visit **Settings** > **Notifications** * **Authenticate** Shopwaive to send emails for your domain by following the guide provided below * [Add a DMARC policy](https://apps.google.com/supportwidget/articlehome?hl=en\&article_url=https%3A%2F%2Fsupport.google.com%2Fa%2Fanswer%2F2466563%3Fhl%3Den\&assistant_id=generic-unu\&product_context=2466563\&product_name=UnuFlow\&trigger_context=a) for your domain, with a minimum **p=none** policy setting. You can check if you already have a valid [DMARC record](https://dmarcian.com/dmarc-inspector/) or [Learn how to create a DMARC record](https://apps.google.com/supportwidget/articlehome?hl=en\&article_url=https%3A%2F%2Fsupport.google.com%2Fa%2Fanswer%2F2466563%3Fhl%3Den\&assistant_id=generic-unu\&product_context=2466563\&product_name=UnuFlow\&trigger_context=a) ## Add your root and subdomains Navigate to **Settings** > **Notifications** within Shopwaive. Toggle on to enable **Notifications**. Enter your Root domain and Sending subdomain. Click **Generate DNS records** {% hint style="info" %} **Tip:** Your root domain is the domain purchased from a registrar, reflecting your website and verified sender email domain. For the sending subdomain, use 'message' or 'send'. This subdomain won't be visible to customers. For example, if your email is , then message.yourdomain.com or send.yourdomain.com will meet Google and Yahoo's requirements and match the MX hostname in your DNS provider's site. {% endhint %} {% hint style="info" %} Note that after you enter your root domain, in the Sending subdomain field we automatically append your root domain as a suffix and you should not include it here, only the subdomain like 'message' or 'send'. You can choose any unique subdomain that does not already exist as an MX record with your DNS provider {% endhint %}

Provide your root domain and sending subdomain to begin authentication

## Add the CNAME and MX records to your DNS provider's site DNS records will populate with pending status. Add the 3 CNAME records, 1 TXT and 1 MX record to your domain provider's site. After adding all 5 DNS records to your DNS provider's site, click **Authenticate domain** {% hint style="info" %} For the MX record, if your domain provider has an entry for priority, use **10**. {% endhint %}

Copy and paste the CNAME, TXT, and MX records to your domain provider's site

## Receive confirmation If DNS records are found, you will see a confirmation message indicating your sending domain has been authenticated. Keep in mind most DNS records propagate within minutes, but in some cases can take up to 48 hours.

Receive confirmation your sending domain has been authenticated with Shopwaive

## Add a DMARC policy Add a DMARC policy with a minimum p=none policy setting. [Learn how to create a DMARC record](https://apps.google.com/supportwidget/articlehome?hl=en\&article_url=https%3A%2F%2Fsupport.google.com%2Fa%2Fanswer%2F2466563%3Fhl%3Den\&assistant_id=generic-unu\&product_context=2466563\&product_name=UnuFlow\&trigger_context=a) {% hint style="info" %} If you get stuck on any of these steps, reach out to our team at . One of our team members will be glad to help {% endhint %} You're finished. You can now begin sending email with store credit, create campaigns with gift cards and much more. See more at [Email and Campaigns ](/shopify/email-and-campaigns.md) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.shopwaive.com/shopify/install/setup-branded-email.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.